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FTC Warns Against Misleading Anonymization Claims Through Hashing

The Federal Trade Commission (FTC) emphasizes that hashing does not render data anonymous, cautioning companies against misleading privacy claims. Hashing, which transforms data like email addresses into consistent numerical values, may obscure the original data but still allows user identification. The FTC has taken action against companies such as Nomi and BetterHelp for improperly using hashed data, demonstrating that hashed identifiers can still cause privacy harms. The calls for companies adhere to truthful privacy practices, highlighting recent cases where user tracking persisted through unique identifiers.

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FCC Proposes New AI Disclosure Rules for Political Ads

The FCC has introduced a proposal to standardize the disclosure of AI-generated content in political advertisements. This Notice of Proposed Rulemaking aims to bring uniformity to state laws regulating AI use in political campaigns. The proposal requires broadcasters, cable operators, Direct Broadcast Satellite (DBS) providers, and Satellite Digital Audio Radio Services (SDARS) licensees to disclose AI-generated content in political ads through on-air announcements and notices in political files. The initiative seeks to enhance transparency and help voters make informed decisions, amid concerns about AI-generated “deepfakes” misleading the public.

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NIST Released Guidance on Mitigating Generative AI Risks

NIST has introduced the AI RMF Generative AI Profile (NIST AI 600-1), offering a framework to help organizations manage risks specific to generative AI. This profile identifies 12 unique risks, such as increased cybersecurity threats, the spread of misinformation, and “hallucinations” in AI outputs. The document details over 200 actions developers can implement to mitigate these risks, aligning with NIST’s AI RMF. It provides a comprehensive approach to addressing the potential harms of generative AI, ensuring safer and more responsible use.

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U.S. Department of State Releases Risk Management Profile for AI and Human Rights

The U.S. Department of State has published the “Risk Management Profile for Artificial Intelligence and Human Rights” to guide organizations in AI design, development, and deployment with a focus on human rights. This Profile aims to bridge the gap between AI risk management and human rights considerations by integrating principles from the U.S. National Institute of Standards and Technology’s AI Risk Management Framework. It underscores the importance of international human rights in AI governance and provides actionable recommendations for organizations to follow throughout the AI lifecycle to ensure AI systems are used responsibly and ethically.

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US Senators Urge FTC Crackdown on Automakers’ Data Sharing

On July 26, 2024, U.S. Senators Ron Wyden and Edward J. Markey called on the FTC to investigate automakers’ unauthorized sharing of driver data with data brokers. Wyden’s investigation revealed that GM, Honda, and Hyundai shared driving and location data with Verisk Analytics without drivers’ informed consent. Hyundai received over $1 million from Verisk for data from 1.7 million cars, while Honda and GM also engaged in similar practices. The senators condemned these actions, urging the FTC to hold automakers and data brokers accountable for privacy violations and deceptive practices.

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