Swedish DPA Fines Apoteket and Apohem for Meta Pixel Misuse
On 29 August 2024, the Swedish Privacy Protection Authority (IMY) issued two fines against major pharmacy companies, Apoteket AB and Apohem AB, for violations of Article 32 of the GDPR. Both cases involved the misuse of Meta’s analytics tool, Meta Pixel, which led to the unintentional transfer of sensitive customer data to Meta Platforms Ireland. […]
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