On 29 July 2024, NOYB (None of Your Business) published its 2023 Annual Report, detailing a year of significant actions and victories in the realm of data privacy. NOYB filed over 40 new complaints and secured critical wins that underscore its role as a leading GDPR enforcement body.
Major Enforcement Actions
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- Meta’s “Pay or Okay” Model: NOYB launched two complaints against Meta’s controversial practice of charging users to avoid personalized tracking, which was challenged for violating the GDPR’s requirement for freely given consent.
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- Unlawful Credit Scoring: NOYB stepped up actions against credit agencies like KSV1870 and CRIF for illegal data collection practices. Austrian authorities ruled these practices illegal, leading to orders for mass data deletions and further lawsuits.
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- Fines Against Major Corporations: NOYB’s efforts contributed to substantial fines, including a €1.5 billion penalty against Meta for illegal data transfers to the U.S., a €40 million fine against advertising company CRITEO, and a €5 million fine against Spotify for non-compliance with data access rights.
It is also mentioned that NOYB plans to leverage the EU’s new Directive on Collective Redress to address large-scale GDPR violations – something I for one am really looking forward to.
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