EDPB Opinion on Consent or Pay – A Quick Summary
The European Data Protection Board has examined the legality of ‘consent or pay’ models, where users are presented with a choice between consenting to the processing of their personal data for behavioral advertising purposes or paying a fee. In the opinion published on 17 April 2024 the EDPB has concluded that such models can be used lawfully only with significant changes to the current practice. Here’s why they say this and what they think is the way to go.
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