DPC

On 18 July 2024, the Irish Data Protection Commission (DPC) highlighted important data protection issues with the growing use of Generative AI (Gen-AI) and Large Language Models (LLMs). These AI systems, which often process personal data during training and usage, raise concerns about data accuracy, retention, and potential biases. The DPC advises organizations using AI to ensure GDPR compliance by conducting risk assessments, understanding data flow, and safeguarding data subject rights. AI product designers must also consider GDPR obligations, transparency, and security to prevent misuse and protect personal data throughout the AI lifecycle.