Italian Competition Authority Initiates Investigation into Google for Unfair Practices
The Italian Competition Authority has initiated an investigation against Google and its parent company Alphabet for potential misleading and aggressive commercial practices regarding user consent. The Authority alleges that Google’s consent requests for linking services lack adequate, complete, and clear information, potentially influencing users’ decisions on data usage. These practices might condition consumers’ freedom of choice, leading them to consent to data combination and cross-use across multiple services without full understanding.
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